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About POC

POC: Uncompromising safety meets Scandinavian design

Founded in Sweden with a crystal-clear mission: to do the absolute most to save lives and reduce the consequences of accidents for athletes. POC is a brand built on a foundation of science, innovation, and an unwavering commitment to safety. Every product is a testament to this mission, engineered to provide confidence and protection for cyclists and skiers who push their limits.

The heart of protection: POC helmets

A POC helmet is immediately recognizable, not just for its minimalist Scandinavian design, but for the advanced protection engineered within. They are a benchmark in the industry, seamlessly integrating technologies to manage impact forces from every angle. Rotational impact protection: Many of their helmets feature technologies like MIPS (Multi-directional Impact Protection System) or POC´s own SPIN system, designed to reduce the rotational forces on the brain during an oblique impact. Road cycling helmets: Optimized for being lightweight, having maximum ventilation, and superior aerodynamics without ever compromising on safety. Mountain bike helmets: Offer extended coverage, especially around the temples and back of the head, with robust ventilation designed for slow-speed climbs and high-speed descents. Full-face helmets: Provide the ultimate level of protection for downhill and enduro riding, often featuring innovative breakaway visors and advanced chin bar construction.

Superior vision: POC eyewear

POC believes that if you can see better, you can react faster and stay safer. Their eyewear is far more than just sunglasses; it´s a piece of performance safety equipment. Clarity lens technology: Developed in partnership with optics industry leaders Carl Zeiss, Clarity lenses are engineered to enhance contrast and color, allowing you to see every detail on the road or trail with absolute precision. Maximum coverage and integration: The oversized lens designs provide an exceptional field of view and protect your eyes from wind, dust, and debris. They are also designed to integrate seamlessly with POC helmets for a perfect, gap-free fit.

Performance and protection: Apparel and armor

The same safety-first philosophy is woven into every piece of POC apparel. Jerseys and bibs: Using high-performance, breathable, and moisture-wicking fabrics, POC cycling kits are designed for comfort and performance. Expect aerodynamic fits for road cycling and durable, flexible materials for the demands of mountain biking. Gloves: More than just comfort, POC gloves are about enhancing grip and control while providing protection in a crash. They offer both minimalist short-finger options for road feel and armored long-finger gloves for trail riding. Body armor: POC is a leader in protective gear, utilizing advanced materials like their VPD (Visco-Elastic Polymer Dough). This soft, flexible material hardens upon impact, offering incredible protection for your back, elbows, and knees without restricting movement.

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