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Departments Fishing Equipment Lures
YAMASHITA is a renowned brand in the fishing sector that was founded in 1941. Since its establishment, YAMASHITA has been making high-end custom-made fishing lures for anglers around the globe. The quality and design of vinyl, squid jigs, and baits have made YAMASHITA one of the leaders in the international market. The company designs and manufactures different models of lures for different depths and actions. With the main focus to encourage fishermen into squid fishing, the company has released over 1500 profiles and colors of fishing jigs.