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About Pepe Jeans

Pepe Jeans London: The original denim brand from Portobello Road

Imagine the vibrant energy of London´s Portobello Road in 1973—a melting pot of music, culture, and emerging fashion. It was here that Pepe Jeans was born, not just as a clothing company, but as a reflection of the city´s rebellious, free-spirited soul. For over 40 years, the brand has remained a global symbol of British denim heritage and youthful authenticity. Pepe Jeans is more than just fabric and thread; it’s an attitude woven into every piece, celebrating individuality and the effortless cool of London street style.

The heart of the brand: Iconic denim

At its core, Pepe Jeans is all about denim. It’s the obsession with finding the perfect fit, creating the most authentic vintage washes, and delivering that comfortable, lived-in feel from the very first wear. The brand’s mastery of denim is evident in its diverse collection for men, women, and kids. Whether you´re searching for the perfect pair of slim-fit jeans, a timeless straight-leg cut, or modern skinny styles, each piece is crafted with meticulous attention to detail, from the precision of the stitching to the character of the final wash. This is denim designed not just to be worn, but to be lived in.

Beyond denim: The complete urban wardrobe

The Pepe Jeans aesthetic extends far beyond its legendary jeans, offering a complete wardrobe for those who value individual style and quality craftsmanship.

T-shirts & sweatshirts: The foundation of any casual look, Pepe Jeans t-shirts are made from premium, ultra-soft cotton. They serve as the perfect canvas for bold graphic prints, vintage-inspired logos, and the iconic Union Jack, allowing you to make a statement effortlessly. Their sweatshirts and hoodies offer ultimate comfort without sacrificing style, perfect for creating that layered, urban look.
Jackets & outerwear: From the essential denim jacket to rugged bomber jackets and cozy parkas, Pepe Jeans outerwear is designed to be both functional and fashionable. These pieces are the perfect finishing touch to any outfit, embodying the practical yet stylish nature of London fashion.

Step into style: Pepe Jeans footwear

An outfit is only as good as the shoes you´re wearing, and Pepe Jeans footwear is designed to ground your look with comfort and urban edge. The collection captures the brand´s versatile spirit, offering everything from classic leather boots and durable canvas trainers to contemporary urban sneakers. Each pair is crafted with the same commitment to quality, ensuring they are not only stylish but also built to withstand the demands of city life.

The final touch: Accessories & fragrance

Pepe Jeans understands that style is in the details. The brand offers a wide range of accessories to complete your look, including high-quality leather belts, stylish bags, and casual caps. To truly capture the brand´s essence, the Pepe Jeans perfume collection offers fresh, modern, and energetic scents for both men and women. Housed in creative, iconic bottles, these fragrances are designed to boost confidence and add the perfect olfactory signature to your personal style.

+34 663 922 716