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About New Era

New Era: The undisputed icon defining headwear culture

From baseball stadiums to the streets of the world´s most influential cities, New Era has established itself as the synonym for high-quality caps and a true cultural emblem. Founded in 1920 by Ehrhardt Koch in Buffalo, New York, the brand was born with a vision to revolutionize headwear. Their commitment to craftsmanship and innovation led them to become the official on-field cap provider for Major League Baseball (MLB) in 1934—a milestone that not only cemented their legacy in sports but also began their journey to becoming a cornerstone of streetwear.

The iconic collection: More than just a cap

The heart of New Era lies in its headwear, recognized worldwide for its unmistakable quality and style. Caps and hats: The brand´s flagship is the legendary 59FIFTY, the quintessential fitted cap, characterized by its structured design, iconic flat brim, and perfect fit. But the New Era universe extends far beyond. The brand offers an incredible variety of silhouettes to suit every style, including the popular 9FORTY (adjustable and curved), the relaxed 9TWENTY, and the classic trucker and snapback styles. For every style: For both men and women, each collection offers designs ranging from classic sports team logos to bold collaborations with the biggest icons in pop culture, music, and art. New Era understands that a cap is a form of expression, offering men and women the perfect accessory to elevate their look and showcase their individuality. Beanies for the cold: When the temperatures drop, New Era beanies perfectly combine warmth and style. Crafted from premium materials and available in a wide range of designs, they are a must-have accessory for the winter months.

From head to toe: New Era apparel and accessories

Beyond its dominance in headwear, New Era has expanded its vision to offer a complete line of apparel that captures the same essence of urban fashion. From hoodies and T-shirts with iconic logos to jackets and accessories, the New Era clothing collection allows you to build a complete look, maintaining the authenticity and style that define the brand. New Era is not just a brand; it´s a symbol of cultural identity that continues to be a driving force at the intersection of sports, music, and fashion.

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