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About G3

Discover Genuine Guide Gear for the Uncompromising Skier Born in the rugged, powder-filled backcountry of British Columbia, Canada, G3 (Genuine Guide Gear) is a brand forged by the demands of the mountains themselves. For decades, G3 has been the trusted companion for mountain guides, professional athletes, and dedicated enthusiasts who demand nothing less than absolute reliability and peak performance from their equipment. The name says it all: Genuine Guide Gear. This isn´t just a slogan; it´s a promise of unwavering dependability, intuitive design, and professional-grade engineering that you can count on when you´re miles from the trailhead. G3’s philosophy is rooted in creating lighter, more durable, and more reliable gear to enhance your mountain experiences. At the heart of their collection are the G3 Skis, meticulously engineered to master the ascent and dominate the descent. Whether you´re seeking a lightweight carbon ski for long-distance tours or a versatile plank that can handle variable deep snow and steep couloirs, G3 offers a solution that perfectly balances uphill efficiency with thrilling downhill performance. Each ski is a testament to the brand´s commitment to innovation, designed and tested in the world´s most challenging alpine playgrounds to ensure they meet the highest standards of quality and fun. G3 is a world-renowned leader in the critical category of climbing Skins. Their innovative designs provide the perfect synthesis of tenacious grip on steep skin tracks, effortless glide to conserve energy, and durable, packable materials. From their iconic tip and tail connector system that ensures a secure, no-fuss fit to their advanced plush materials that perform in all temperatures, G3 Skins are the trusted link between you and the summit, making your journey upwards as efficient and enjoyable as possible. While deeply rooted in ski touring, G3´s equipment is essential for any serious Alpine skiing adventure that takes you beyond the resort boundaries. Their gear empowers skiers to explore the high alpine environment with confidence, providing the robust performance needed for challenging descents after an earned ascent. Every product, from their award-winning bindings to their essential avalanche safety tools, is a piece of a cohesive system designed to work flawlessly together. Explore the G3 collection at snowinn and equip yourself with gear that’s as serious about the mountains as you are

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