Braun BC12W Analog Alarm Clock

Discover the perfect fusion of timeless design and modern functionality with the BRAUN BC12W Analog Alarm Clock. This exceptional timepiece is a direct descendant of Braun´s legendary design principles, established by Dieter Rams and Dietrich Lubs. Rooted in the "less, but better" philosophy, the BC12W is an exercise in elegant simplicity, making it a standout addition to any bedroom, office, or living space within the smarthome and electricity ecosystem. Its compact and functional form respects the user, providing a clear, intuitive experience without unnecessary distractions.

The BRAUN BC12W is celebrated for its exceptional readability. The dial is a masterpiece of clarity, featuring a high-contrast face, clean typographic numerals, and the iconic yellow-tipped second hand. This signature element is not just a stylistic choice; it´s a symbol of Braun´s precision and award-winning design heritage, allowing for a quick, at-a-glance time check. The entire aesthetic is enhanced by a sophisticated matt finish on both the case and the dial, which minimises glare and resists fingerprints, maintaining its pristine look over time.

One of the most significant benefits of this classic alarm clock is its whisper-quiet operation. It is equipped with a state-of-the-art precision quartz movement that eliminates the audible ticking sound found in lesser clocks. This silent sweep movement ensures a peaceful and undisturbed environment, making the BC12W the ideal bedside companion for even the lightest sleepers. Wake up to its pleasant crescendo beep alarm, which starts softly and gradually increases in volume to gently rouse you from sleep, rather than jolting you awake.

Functionality is seamlessly integrated into its minimalist form. For those moments when you need a few extra minutes of rest, the integrated snooze function is easily accessible. A simple touch on the top of the clock activates the snooze, providing a convenient and intuitive way to delay your alarm. For nighttime visibility, the clock features two smart solutions. The luminous tipped hands absorb light during the day and emit a soft glow in the dark. Additionally, an on-demand backlight can be activated with a touch, illuminating the entire dial with a soft, warm light that is easy on the eyes, allowing you to check the time without illuminating your entire room.

EU Plug.

The Braun classic alarm clock has an easy to read dial with the iconic yellow second hand that has become synonymous with Braun´s award winning design.

The clean simplistic look and ease of use makes this an outstanding Braun clock.

Product Specifications:

* Model: Braun BC12W
* Type: Quartz alarm clock
* Shape: Round
* Product colour: White
* Display type: Analog
* Special Functions: Integrated snooze and light function
* Power source: Battery
* Battery type: AAA
* Width: 75 mm
* Height: 75 mm
* Depth: 35 mm
* Quantity per pack: 1 pc(s)
* Package type: Box