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JLC is a well-known fishing company that specializes in the design and manufacturing of fishing equipment such as lures, fishing rods, baitcasting, popping, jigging, soft lures, and other accessories. JLC lures and rods are designed as natural lures are designed for every fisherman, either catching the fish from a kayak or from the boat. The different sizes of lures perfectly adapt to the needs of fishermen of all levels. After the success of all previous models, JLC introduced the Xoco fishing lure that has set a new benchmark in the world of fishing.