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RAPALA is a world-renowned manufacturer of fishing lures and other related products. The company was founded in 1936 by Lauri Rapala. The company’s headquarters is located in Helsinki, Finland. RAPALA fishing lures, knives, tools, and accessories are considered some of the world’s best baits that are sold all around the world. Our products are trusted by fishermen in over 140 countries- thanks to the quality and innovation that we deliver.