Please enter your email address and we’ll send you a link to reset your password right away.

An email has been sent to the address you provided. Please note that it may take up to 5 minutes to arrive.
Please make sure to check your Spam folder in case your email service provider redirected it there.
Note: The link will remain active for 24 hours from the moment you receive it.

E-mail

Oops! This email address is incorrect or not registered.

Your VIP area awaits in the APP

Log in to the app to manage your account, orders, and exclusive benefits.

Order tracking

Personalized notifications

Exclusive offers

The email or password is incorrect.

E-mail

Password

Forgotten your password?

Tradeinn Retail Services as the data controller will process your data in order to manage registered users on our website and process your order, as well as the sending of advertising related to the products and services. You can access, rectify and delete your data, as well as exercise other rights by consulting the additional and detailed information on data protection in our Privacy Policy.

First Name

Last name

E-mail

Repeat E-mail

Password * * Passwords must be at least 6 characters long.

Confirm password

Oops! This email address is already registered.

I have read and accept the conditions contained in the Privacy Policy on processing of my data to manage my order

I want to receive discounts, special deals, and exclusive offers by email.

Create account

Staying signed in lets you shop faster, check your orders, and access your favorites without signing in again.

Stay signed in

Log out

Language: English

Select a country

Always the best online price!

Nautical & fishing shop

by tradeinn

Shipping to:

Product successfully added to your basket

View basket Continue shopping Back to PC configurator

There´s nothing in your basket right now.

Total quantity:

Order subtotal €

Use a photo to find your product

Filters

Gender

Sugoi Jig fishing lures

()

Opportunities available with immediate delivery

Find Lures from Sugoi for nautical and fishing

Discover the pinnacle of angling performance with SUGOI, a brand synonymous with Japanese innovation and an unwavering dedication to the art of fishing. Available at waveinn, SUGOI is engineered for the discerning angler who demands precision, durability, and results. While SUGOI excels across the nautical and fishing spectrum, its true mastery is revealed in its extraordinary collection of jigs, designed to dominate every layer of the water column and entice the most elusive predators.

At the heart of the SUGOI philosophy is a deep understanding of marine ecosystems and predatory behavior. This knowledge is forged into every lure, especially their world-class jigs. Whether you are a seasoned veteran of vertical battles or a newcomer to the finesse of slow pitch jigging, SUGOI provides the ultimate tool to elevate your game. Dive into a collection where every jig is a masterpiece of hydrodynamic engineering, meticulously balanced to produce an action that is simply irresistible to fish.

Master the technique of slow pitch jigging with SUGOI´s specialized lures. These jigs are crafted to flutter and dance on the fall, perfectly mimicking a wounded or disoriented baitfish. Their enticing, slow descent through the strike zone gives predators like grouper, snapper, and amberjack ample time to commit, resulting in more aggressive takes and solid hook-ups. The intricate designs and multi-layered holographic finishes create a flash and presence that calls fish in from a distance, turning a slow day into an unforgettable session.

For the angler who thrives on adrenaline, SUGOI´s speed and vertical jigs are the weapons of choice. Engineered for a rapid descent and an erratic, darting action on the retrieve, these jigs are designed to trigger explosive reaction strikes from fast-moving pelagic species such as tuna, kingfish, and trevally. Their slender, knife-like profiles cut through the water with minimal resistance, allowing you to work them effectively at speed and in heavy currents, ensuring your lure is always in the optimal strike zone.

SUGOI also caters to the versatile worlds of shore jigging and light-game applications. Their range of micro and casting jigs offers exceptional casting distance and a variety of actions, perfect for targeting sea bass, bonito, and a host of other inshore species from the rocks or the beach. Each jig is a testament to quality, featuring tough, chip-resistant coatings, lifelike 3D eyes, and premium, ultra-sharp assist hooks ready to fish straight out of the package.

Choosing SUGOI from waveinn means investing in confidence. It´s the confidence that your lure will perform flawlessly, that its finish will withstand the brutal attacks of toothy predators, and that its action is the result of countless hours of research and development. Explore the SUGOI collection and find the perfect weight, color, and style to match your target species and local conditions. Unleash the incredible power of SUGOI on your next nautical adventure and experience the difference that true Japanese craftsmanship makes

Have a question? We’ll help you right away.

You are interacting with a generative AI. By continuing, you accept the Legal Notice and confirm that you understand the Privacy Policy and Cookies Policy.