Please enter your email address and we’ll send you a link to reset your password right away.

An email has been sent to the address you provided. Please note that it may take up to 5 minutes to arrive.
Please make sure to check your Spam folder in case your email service provider redirected it there.
Note: The link will remain active for 24 hours from the moment you receive it.

E-mail

Oops! This email address is incorrect or not registered.

Your VIP area awaits in the APP

Log in to the app to manage your account, orders, and exclusive benefits.

Order tracking

Personalized notifications

Exclusive offers

The email or password is incorrect.

E-mail

Password

Forgotten your password?

Tradeinn Retail Services as the data controller will process your data in order to manage registered users on our website and process your order, as well as the sending of advertising related to the products and services. You can access, rectify and delete your data, as well as exercise other rights by consulting the additional and detailed information on data protection in our Privacy Policy.

First Name

Last name

E-mail

Repeat E-mail

Password * * Passwords must be at least 6 characters long.

Confirm password

Oops! This email address is already registered.

I have read and accept the conditions contained in the Privacy Policy on processing of my data to manage my order

I want to receive discounts, special deals, and exclusive offers by email.

Create account

Staying signed in lets you shop faster, check your orders, and access your favorites without signing in again.

Stay signed in

Log out

Language: English

Select a country

Always the best online price!

Nautical & fishing shop

by tradeinn

Shipping to:

Product successfully added to your basket

View basket Continue shopping Back to PC configurator

There´s nothing in your basket right now.

Total quantity:

Order subtotal €

Use a photo to find your product

Filters

Gender

Sugoi Soft lures

()

Opportunities available with immediate delivery

Find Lures from Sugoi for nautical and fishing

Discover the incredible performance of SUGOI, a brand that lives up to its Japanese name, meaning amazing. At waveinn, we are proud to feature SUGOI´s exceptional range of nautical and fishing tackle, designed for anglers who demand precision, innovation, and results. With a deep-rooted commitment to quality craftsmanship, SUGOI has established itself as a trusted name among both freshwater and saltwater fishing enthusiasts, providing the gear necessary to turn a good day on the water into an unforgettable one.

While SUGOI´s expertise spans a wide array of fishing equipment, it is within the specialized category of soft lures that their mastery truly comes to life. SUGOI soft lures are engineered to give you a distinct advantage, transforming your presentation and triggering aggressive strikes from even the most cautious predators. Each lure is a testament to meticulous design, crafted from premium, high-grade soft plastics that achieve the perfect balance between lifelike suppleness and rugged durability. This ensures a natural, fluid swimming action that fish find irresistible, while also being tough enough to withstand repeated attacks from toothy species.

The secret to SUGOI´s effectiveness lies in their uncanny realism. Their collection of swimbaits, creature baits, and shads are designed to perfectly mimic the size, shape, and, most importantly, the movement of natural prey. From the subtle tail kick of a shad swimming in the current to the erratic flutter of a distressed baitfish, SUGOI lures replicate these crucial triggers with unparalleled accuracy. Many models are further enhanced with potent, long-lasting scent infusions, creating a powerful scent trail that draws fish in from a distance and encourages them to hold on longer, giving you more time to set the hook.

Whether you are a seasoned tournament angler or a dedicated weekend warrior, SUGOI offers a versatile soft lure for every scenario. Explore their range for targeting predatory freshwater species like bass, pike, and zander using advanced techniques like drop shotting or jigging. For the saltwater adventurer, SUGOI´s robust and vibrant soft plastics are proven to be deadly effective for sea bass, pollock, cod, and other coastal gamefish. Elevate your tackle box with the innovative design and proven fish-catching power of SUGOI soft lures. Experience the difference that Japanese precision engineering makes and get ready to witness some truly sugoi results on your next fishing expedition

Have a question? We’ll help you right away.

You are interacting with a generative AI. By continuing, you accept the Legal Notice and confirm that you understand the Privacy Policy and Cookies Policy.

Have any questions?

Talk to an expert

+34 663 922 716

Sugoi Soft lures

Sugoi Cuttle Fish soft lure 20g

Sugoi Assist Cuttle soft lure 60g

Sugoi Cuttle Baits soft lure 80g

Sugoi Kraken soft lure 150g

Sugoi Kraken soft lure 120g

Find Lures from Sugoi for nautical and fishing