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Sugoi Eging fishing lures

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Find Lures from Sugoi for nautical and fishing

Dive into the specialized world of cephalopod angling with SUGOI, a brand synonymous with innovation and excellence in the art of eging. Born from a deep passion for nautical and fishing pursuits, SUGOI has carved a formidable reputation by focusing its expertise on one of the most technical and rewarding forms of fishing: the hunt for squid, cuttlefish, and octopus. For the dedicated angler at Waveinn, SUGOI represents more than just equipment; it´s a gateway to mastering the subtle techniques and thrilling battles that define modern eging.

At the heart of the SUGOI collection lies an unparalleled range of egi, or squid jigs, each a testament to meticulous Japanese design and a profound understanding of cephalopod behaviour. These are not simply lures; they are precision instruments engineered for peak performance. SUGOI’s philosophy is built on creating egi that exhibit the perfect balance and action. Experience the signature sharp, erratic darting motion that mimics a panicked prawn or baitfish, an action proven to trigger the predatory instincts of even the most cautious squid. Following the dart, each jig is designed for a stable, enticing fall, the phase where the majority of strikes occur. This controlled descent gives the angler superior feel and control, allowing them to detect the slightest touch or change in weight.

SUGOI pushes the boundaries of visual attraction. Their squid jigs feature an extraordinary array of lifelike finishes, with hyper-realistic patterns and durable cloth wraps that not only withstand repeated attacks but also provide a texture that encourages cephalopods to hold on longer. The brand is a pioneer in the use of advanced luminous and UV-reactive technologies. Many models incorporate glow bodies and UV-enhanced paints that create an irresistible beacon in the low-light conditions of dawn and dusk, or in the deeper, darker water columns where trophy squid often lurk. Complemented by large, realistic 3D eyes that act as a primary strike point, a SUGOI egi is a multi-sensory target that squid find impossible to ignore.

The commitment to quality extends to the very core of the product. SUGOI equips its jigs with ultra-sharp, dual-crown stainless steel hooks. These custom hook sets are designed for an optimal angle of penetration, ensuring a secure hook-up rate on the soft bodies of cephalopods while minimizing the chance of tearing free during the fight. Whether you are casting from shore, a rocky outcrop, or a boat, SUGOI provides the specialized tools you need to elevate your eging game. Discover the difference that true dedication to a discipline can make, and equip yourself with the amazing performance of SUGOI to turn your next fishing trip into an unforgettable eging adventure

Sugoi Eging fishing lures

Sugoi Jibidevon Euriale 2.5 squid jig 10g

Sugoi Jibidevon Euriale 3.5 squid jig 20g

Sugoi Ankara 3.5 squid jig 20g 105 mm

Sugoi Jibidevon Euriale 3.0 squid jig 14g

Sugoi Jibidevon Eragon squid jig 70 mm

Sugoi Mesusa 3.5 squid jig 20g

Sugoi Jibidevon Eragon squid jig 80 mm

Sugoi Jibidevon Hydro Sky 3.0 squid jig

Sugoi Jibidevon Raptor 3.0 squid jig

Sugoi Jibidevon Utsu squid jig 70 mm

Sugoi Tigra 2.5 squid jig 11.5g 80 mm

Sugoi Tigra 3.0 squid jig 15.5g 95 mm

Sugoi Ankara 3.0 squid jig 16g 95 mm

Sugoi Jibidevon Shlb 2.0 squid jig

Sugoi Jibidevon Raptor 3.5 squid jig

Sugoi Tigra 3.5 squid jig 19.5g 105 mm

Sugoi Jibidevon Haru 2.5 squid jig

Sugoi Jibidevon Shlb 3.0 squid jig

Sugoi Jibidevon Blaze squid jig 75g

Sugoi Jibidevon Shlb 2.5 squid jig

Sugoi Jibidevon Shlb 1.8 squid jig

Sugoi Rig squid jig

Sugoi Jibidevon AKI 2.5 squid jig

Sugoi Jibidevon AKI 3.0 squid jig

Sugoi Jibidevon Haru 3.0 squid jig

Sugoi Jibidevon Natsu 3.0 squid jig

Sugoi Tataki squid jig

Sugoi Jibidevon TSLB squid jig 80 mm

Find Lures from Sugoi for nautical and fishing