Adidas Adizero Boston 13 Event

Date 01/10/2025

On September 25th, we were fortunate enough to be invited by adidas to a very special event in Madrid: Train to be your fastest, to test out the new adidas Adizero Boston 13, a model designed to help you train faster and take each session to the next level.

From the start, the atmosphere already suggested something big. Athletes, media outlets, influencers, and content creators gathered in one space to discover this highly anticipated launch firsthand.

The day began with a product introduction led by adidas specialists, who detailed all the new features of this version. The Boston 13 maintains its essence as a speed training shoe, but comes with key improvements in cushioning, stability, and responsiveness.

Next came the ambassadors and invited athletes. Sharing experiences with leading figures such as Carlos Mayo, Isabel Barreiro, Óscar Husillos, and Jesús Ramos was a true luxury and a source of extra motivation.

One of the most fun moments came with the four-stage, dynamic, speed-focused course. Among them, the speedometer challenge stood out, bringing out our most competitive side and giving us the most fun.

With our hearts still racing, we headed to the venue to put the finishing touches on the event with a Social Party Run, which combined sport, community, music, and a perfect atmosphere for conversation and sharing the experience with all attendees.

In short, it was a unique experience in which we not only got to know the new adidas Adizero Boston 13, but also experienced firsthand the spirit of “Train to be your fastest”: training to reach our best version.

Relive all the moments in this video reel, where we´ve compiled the best of the day :)