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Altra is a brand of passionate runners who create a product they use every day and are excited to inspire the world to move naturally. They were founded in the back room of a running specialty store in the Wasatch Mountains with the goal of helping people run more naturally and injury-free, and that´s what drives them today.
While working at the store, its founders noticed that despite the range of running shoes on the market and technological advances in footwear, running-related injuries seemed to be on the rise. After researching and testing thousands of shoes, they discovered an opportunity to revolutionize the market and offer an alternative to the conventional, industry-standard tapered toe box and raised heel. As a result, the brand was founded with natural performance in mind including Balanced Cushioning, a FootShape™ toe box, and gender-specific designs.
Altra has come a long way since launching its first shoe in 2011. Today, they make more than 25 different shoe models spanning road, trail, outdoor, gym, and everyday casual wear, and sell in more than 50 countries. of all the world. A clear example of improvement over Altra running shoes is the Altra Trail Running Olympus 4 model that uses InnexFlex technology that drives greater performance, or the Altra Trail Running Lone Peak model.