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About Asics

How to choose the right Asics running shoes: A complete guide

The name ASICS is an acronym for the Latin phrase Anima Sana In Corpore Sano—a sound mind in a sound body. This philosophy is at the heart of every shoe they create. Asics is dedicated to designing performance footwear that not only helps you run farther and faster but also contributes to your overall well-being. This guide will help you find the perfect Asics shoe for your stride, your goals, and your run.

For the neutral runner: When cushion is king

If you have a neutral stride, your main focus is finding the right level of cushioning for your comfort and distance. Asics Gel-Nimbus: The definition of plush comfort The Gel-Nimbus is a legend for a reason. It´s the maximum cushion workhorse for runners who prioritize a soft, protective, and luxurious ride. Best for: Long runs, recovery days, and runners who want the highest level of shock absorption. Key technology: Signature GEL™ technology in the heel and forefoot absorbs impact, protecting your joints mile after mile on hard pavement.

For the runner who needs stability: Guiding your stride

If your foot rolls inward excessively as you run (overpronation), a stability shoe is essential to provide support and help prevent injuries. Asics Gel-Kayano: The gold standard of stability For decades, the Gel-Kayano has been the go-to choice for runners who need reliable support. It masterfully blends stability with comfort, without feeling bulky or rigid. Best for: Runners who overpronate and need structured support for daily training and long distances. Key technology: The Dynamic DuoMax™ Support System helps reduce the effects of overpronation, guiding your foot to a more efficient stride.

For an energetic, bouncy ride: Unleash your speed

For runners who want to feel fast and energized, Asics has developed innovative foams that provide a propulsive, trampoline-like feel. Asics Novablast 4: The epitome of bounce The Novablast is all about fun and energy return. It´s designed to make your daily runs feel more exciting and less strenuous. Best for: Tempo runs, daily training, and runners who love a lively, responsive feel. Key technology: The FF BLAST™ PLUS ECO cushioning is lightweight and engineered to create a powerful rebound with every step, propelling you forward.

Asics Sportstyle: Where heritage meets the street

Asics has a rich history of iconic designs, and many of their classic running silhouettes have been reborn as modern style staples. Asics Gel-Kayano 14 & Gel-1130: These models have transcended the track to become icons of the ´´dad shoe´´ and retro-runner trend. They offer the same legendary GEL™ cushioning and comfort that made them famous, but with aesthetics that are perfect for everyday wear. They represent the perfect fusion of athletic heritage and contemporary street style.

How to make your final choice

Know your pronation: Are you a neutral runner or do you overpronate? This is the most important factor. Define your run: Are you doing long, slow runs (choose cushion like the Nimbus) or faster workouts (choose energy return like the Novablast)? Consider the terrain: Most of the shoes listed are for road running. If you´re hitting the trails, explore Asics´ dedicated trail running shoe collection.