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About Rfr

Elevate Your Ride with Italian Craftsmanship and Innovation Rfr an acronym for ´Rossi Fratelli´ (Rossi Brothers) embodies the spirit of Italian cycling heritage. Founded in 1981 this family-owned brand has consistently delivered high-quality cycling components and apparel driven by a passion for performance and a commitment to meticulous craftsmanship. From the heart of Italy Rfr brings you a comprehensive range of cycling essentials designed to enhance your riding experience whether you´re a seasoned professional or a weekend enthusiast. Explore their diverse selection of wheels and tires meticulously engineered for optimal speed grip and durability across various terrains. Discover their range of bike parts each component crafted with precision to ensure seamless functionality and reliability on every ride. Rfr´s commitment to innovation is evident in their cutting-edge electronics including cycle computers that provide accurate data tracking and navigation empowering you to push your limits and achieve your cycling goals. Beyond performance Rfr understands the importance of style and comfort. Their men´s clothing line combines technical fabrics with contemporary designs offering a perfect blend of functionality and fashion. From breathable jerseys to weather-resistant jackets Rfr ensures you look and feel your best on and off the bike. Safety and practicality are paramount in Rfr´s design philosophy. Their range of protections including helmets and gloves provides essential safety measures without compromising on comfort or style. Explore their selection of bags featuring innovative designs and durable materials offering convenient storage solutions for your cycling essentials whether it´s a compact saddlebag for your tools or a spacious bike bag for longer journeys. Delve deeper into Rfr´s specialized offerings including bottle cages designed for easy access and secure hydration cycle computers that provide real-time performance data and bike bags tailored to different needs and riding styles.

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