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Suitcases and Bags
PIECES is a Danish apparel & accessory brand located in Aarhus. It was established in 2003 as part of the BESTSELLER group, a Danish family-owned fashion company, founded in 1975 by Troels Holch Povlsen with just 3 employees. Our first two PIECES stores opened in 2004 in Copenhagen and in Amsterdam. We’ve come a long way since then. And we continue to grow!
Our mission is to celebrate all young individuals around the world. We believe that buying fashion should be easy and fun and it should leave you happy and looking amazing! We obsess over our customers and our products. We love shaping new trends and inspiring individuals to create their own looks. This is why we design modern, simple and easy to-wear collections carrying apparel and accessories at great value.
Our vision is to inspire independent individuals to create and complete their looks. Fashion should be empowering and playful. With a new understanding of the next generation, our target audience, we have come to realize what is expected from us; they simply want more. They want a social brand – so here we are! We are striving for newness and perfection hence we change often. We communicate directly and believe in authenticity, but above all we embrace diversity and creativity. We improve by being influenced. We listen and we open our platforms to collaborate with everyone; from local heroes to international bloggers. We create and interact with our customers - our PIECES Squad - and we even highlight this aspect inside our retail spaces; our social studios.
Sustainability: We are on a continuous journey in embedding sustainability into the making of our garments. We understand that the choices we make today, have a direct impact on not only our generation but the future generations to come. We are on a continuous journey where we learn every day. We are not perfect but strive to do better every day.