Sugoi | Lures | Waveinn

Find Lures from Sugoi for nautical and fishing

Discover SUGOI at waveinn, where Japanese innovation meets the raw power of the ocean. The name SUGOI translates to amazing or incredible, a promise embedded in every piece of nautical and fishing tackle they create. For the discerning angler who demands performance, precision, and results, SUGOI delivers an unparalleled experience on the water. This brand is born from a deep respect for the marine environment and an obsessive passion for engineering the perfect tools to conquer it.

At the heart of the SUGOI collection lies its extraordinary range of fishing lures, each a masterpiece of design and function. These are not merely imitations; they are sophisticated instruments engineered to provoke aggressive strikes from the most elusive predators. Whether you are a veteran of deep-sea battles or a coastal casting enthusiast, SUGOI has a lure meticulously crafted for your pursuit.

Dive into the world of vertical and slow-pitch jigging with SUGOI´s metal jigs. Engineered for a rapid descent to the strike zone, they come alive with an irresistible fluttering action on the fall and an erratic, wounded-baitfish dance on the retrieve. Their hydrodynamic shapes cut through the water with minimal effort, allowing you to target deep-water giants like amberjack, grouper, and tuna for longer. Finished with vibrant, multi-layered holographic coatings and often enhanced with UV and glow properties, these jigs are simply deadly in low-light conditions and at great depths.

For the adrenaline rush of a topwater explosion, SUGOI´s poppers and stickbaits are second to none. Designed for maximum casting distance, they allow you to reach distant feeding frenzies. The poppers create a deep, resonant bloop and a massive splash to call in aggressive fish from afar, while the stickbaits execute a perfect walk-the-dog action that mimics a fleeing baitfish. Built with robust through-wire construction and equipped with ultra-sharp, corrosion-resistant treble hooks, these topwater lures are ready to withstand the brutal attacks of GTs, tuna, and barracuda.

SUGOI´s range of casting minnows and sinking pencils offers incredible versatility for both boat and shore anglers. Their lifelike swimming patterns, internal weight transfer systems for long, accurate casts, and hyper-realistic finishes complete with 3D eyes make them an essential part of any saltwater tackle box. They perfectly imitate the local forage, making them an ideal choice for targeting sea bass, snapper, and mahi-mahi.

Every SUGOI lure is a testament to a philosophy of quality. The commitment to using premium materials ensures durability against sharp teeth and harsh saltwater conditions. The balance of each lure is perfected to guarantee optimal action straight out of the box. When you tie on a SUGOI lure, you are equipping yourself with a piece of tackle that has been tested and refined to turn a good day of fishing into an unforgettable one. Explore the SUGOI collection at waveinn and discover the amazing difference that precision engineering can make to your catch rate

Lures Sugoi

Sugoi Jibidevon Euriale 2.5 squid jig 10g

Sugoi Jibidevon Euriale 3.5 squid jig 20g

Sugoi Pearl jig head

Sugoi Ankara 3.5 squid jig 20g 105 mm

Sugoi Jibidevon Euriale 3.0 squid jig 14g

Sugoi Mesusa 3.5 squid jig 20g

Sugoi Jibidevon Eragon squid jig 70 mm

Sugoi Jibidevon Eragon squid jig 80 mm

Sugoi Jibidevon Hydro Sky 3.0 squid jig

Sugoi Jibidevon Utsu squid jig 70 mm

Sugoi Tigra 2.5 squid jig 11.5g 80 mm

Sugoi Tigra 3.0 squid jig 15.5g 95 mm

Sugoi Tigra 3.5 squid jig 19.5g 105 mm

Sugoi Ankara 3.0 squid jig 16g 95 mm

Sugoi Jibidevon Shlb 3.0 squid jig

Sugoi Jibidevon Shlb 2.0 squid jig

Sugoi Jibidevon Raptor 3.0 squid jig

Sugoi Jibidevon Raptor 3.5 squid jig

Sugoi Jibidevon Haru 2.5 squid jig

Sugoi Trolling jig feather

Sugoi Jibidevon Blaze squid jig 75g

Sugoi Jibidevon Shlb 2.5 squid jig

Sugoi Jibidevon Shlb 1.8 squid jig

Sugoi Weddell Inchiku 150g

Sugoi Cuttle Baits soft lure 80g

Sugoi Cuttle Fish soft lure 20g

Sugoi Baffin Slow Jig 100g

Sugoi Baffin Slow Jig 150g

Sugoi Kraken soft lure 150g

Sugoi Rig squid jig

Sugoi Celta Slow Jig 100g

Sugoi Tataki squid jig

Sugoi Jibidevon AKI 2.5 squid jig

Sugoi Bullet Trolling Feather 9g

Sugoi Baltico Slow Jig 150g

Sugoi Assist Cuttle soft lure 60g

Sugoi Baffin Slow Jig 120g

Sugoi Scotia Tai Rubber kabura 80g

Sugoi Tuna Stryke SBP Trolling Feather

Sugoi Jibidevon AKI 3.0 squid jig

Sugoi Baltico Slow Jig 100g

Sugoi Celta Slow Jig 150g

Sugoi Kraken soft lure 120g

Sugoi Scotia Tai Rubber kabura 120g

Sugoi Egeo Slow Jig 100g

Sugoi Egeo Slow Jig 80g

Sugoi Pearl jig head

Sugoi Jibidevon Haru 3.0 squid jig

Sugoi Jibidevon Natsu 3.0 squid jig

Sugoi Baffin Slow Jig 80g

Sugoi Egeo Slow Jig 120g

Sugoi Scotia Tai Rubber kabura 100g

Sugoi Trolling exciter lure 105g 200 mm

Sugoi Celta Slow Jig 80g

Sugoi Tuna Stryke TR-2 SBP+NT Trolling Soft Lure

Sugoi Tuna Stryke SP+WBP TR-2 Trolling Feather

Sugoi Jibidevon TSLB squid jig 80 mm

Sugoi Bullet Trolling Feather 4g

Sugoi Bullet Trolling Feather 6.5g

Sugoi Tuna Stryke WBP Trolling Soft Lure

Sugoi Trolling exciter lure 70g 150 mm

Sugoi Tuna Stryke TR-2 SBP+NT Trolling Feather

Sugoi Tuna Stryke Feather TR-2 Trolling Feather

Sugoi Tuna Stryke WBP Trolling Feather

Sugoi Tuna Stryke NT Trolling Soft Lure

Sugoi Airplane exciter lure 200 mm

Sugoi Terminator 2 Trolling Soft Lure

Sugoi Terminator 4 Trolling Soft Lure

Sugoi Terminator 6 Trolling Soft Lure

Sugoi Board exciter lure 36g 150 mm

Sugoi Ojotsh Tai Rubber kabura 80g

Sugoi Trolling exciter lure 135g 250 mm

Sugoi Tuna Stryke Trolling Soft Lure 100 mm

Sugoi Killer Jet Trolling Soft Lure 130 mm

Sugoi Strike Tuna TR3 Trolling Soft Lure 130 mm

Sugoi Trolling Airplane exciter lure 150 mm

Sugoi Trolling Airplane exciter lure 100 mm

Sugoi Board exciter lure 52g 180 mm

Sugoi Ojotsh Tai Rubber kabura 100g