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About 100percent

100percent is a trailblazing brand that has carved its name into extreme sports and outdoor gear. Founded in the early 1980s by avid motocross enthusiast Drew Lien, 100percent has always been synonymous with quality, innovation, and a relentless pursuit of perfection. Over the years, the brand has expanded its offerings to cater to a diverse range of adrenaline junkies, from mountain bikers to motocross riders, and outdoor enthusiasts alike. Crafted with precision, 100percent road gear offers riders the perfect balance of lightweight construction and superior protection for those relentless road challenges. 100percent combines style and function, offering reliable protection without compromising on comfort.
100percent has spent decades pushing the boundaries of innovation in outdoor gear, making them a trusted name in the world of extreme sports. With a legacy steeped in excellence and a product range designed to cater to the unique needs of athletes and adventurers, 100percent continues to redefine what it means to be 100% committed to your passion. Whether you´re hitting the beach or conquering a peak, 100percent provides the ultimate protection from glare and harmful UV rays.

100percent Unveiling a Legacy of Excellence

For mountain biking aficionados, 100percent offers a stellar lineup of MTB helmets that blend style, safety, and functionality seamlessly. 100percent MTB helmets are designed to withstand the rigours of off-road adventures while keeping you cool and confident on the trails. Road cyclists seeking the ultimate in aerodynamics and safety need look no further than 100percent road helmets. These helmets are engineered for speed, featuring a sleek design and advanced ventilation systems to keep you comfortable even during long rides.
In the wake of unprecedented global challenges, 100percent stepped up to the plate with a line of protective masks. Whether you´re hitting the trails or running errands in the city, 100percent masks provide peace of mind and style in one package. 100percent´s eyewear collection includes a range of high-performance glasses tailored to the needs of athletes and outdoor enthusiasts. From clear lenses for low-light conditions to tinted options for sunny days, 100percent glasses are a must-have for any adventure.
Elevate your style and shield your eyes with 100percent sunglasses. Designed with the same commitment to quality and performance as their other products, 100percent sunglasses offer exceptional clarity and durability. Dive into the world of extreme sports with confidence wearing 100percent goggles. These goggles are engineered to stay in place no matter the terrain, ensuring that you can focus on your ride without any distractions.



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